Salesforce Marketing Cloud Next30-Hour Deep-Dive Training & End-to-End POC

(Client Proposal | Data Cloud · Marketing Cloud Next · RCS · Einstein · Agentic Marketing ·Agentforce · Analytics · Latest Releases)

Master Salesforce Marketing Cloud Next through practical, industry-oriented training covering Data 360, audience segmentation, personalization, campaigns, Flow Builder, content management and Agentforce.

Learn how to build real-world marketing campaigns and customer journeys using unified customer data, actionable audiences, automated workflows and personalized engagement across channels.

Gain hands-on experience with Data 360, identity resolution, segmentation, Salesforce CMS, Marketing Campaigns, Flow Builder, consent management, marketing triggers and reporting through practical exercises.

Explore AI-powered marketing with Agentforce and Einstein, including AI-assisted campaign execution, personalization, audience insights and conversational customer engagement.

By the end of the 30-hour deep-dive training, you will complete an End-to-End POC and be prepared to work on real-world roles and projects involving Salesforce Marketing Cloud Next, Data 360, Marketing Automation, Personalization and Agentforce.

About The Instructor:

Virender sir is an experienced Salesforce Marketing Cloud professional and trainer with 8+ years of industry experience, specializing in Salesforce Marketing Cloud Next, marketing automation, customer data, personalization, and AI-powered marketing solutions.

He brings practical expertise in designing and implementing real-world marketing campaigns, customer journeys, audience segmentation, data-driven personalization, and end-to-end marketing solutions using the Salesforce ecosystem.

His hands-on expertise includes Marketing Cloud Next, Data 360, Flow Builder, audience segmentation, campaign management, content creation, personalization, automation, Agentforce and AI-powered marketing. Marketing Cloud Next integrates Data 360, Flow Builder and Agentforce to support unified, automated and personalized customer engagement.

With 8+ years of professional experience, Astro focuses on practical, hands-on learning through real-world scenarios, implementation exercises, and an End-to-End POC, helping learners develop job-ready skills for careers in Salesforce Marketing Cloud, Marketing Automation, Data 360, Personalization, and Agentforce.

Sample Videos:

Salesforce Marketing Day1 Video:

Live Sessions Price:

For LIVE sessions – Offer price after discount is ~~200 USD 159 ~~USD~~~~ 119 USD Or ~~15000 INR~~ ~~13000 INR~~ 9900 Rupees.

Enroll For Free Demo

Free Day2 Session:

7th October @ 9:00 PM – 10:00 PM (IST) (Indian Timings)

7th October @ 11:30 AM – 12:30 PM (EST) (U.S. Timings)

7th October @ 4:30 PM – 5:30 PM (BST) (UK Timings)

Class Schedule:

For Participants in India: Monday, Tuesday, Thursday, and Friday @ 9:00 PM – 10:00 PM (IST)

For Participants in the US: Monday, Tuesday, Thursday, and Friday @ 11:30 AM – 12:30 PM (EST)

For Participants in the UK: Monday, Tuesday, Thursday, and Friday @ 4:30 PM – 5:30 PM (BST)

What student’s have to say about Trainer :

⭐ A very practical and well-structured Salesforce Marketing Cloud Next training. The concepts around Data 360, segmentation, campaigns, and personalization were explained clearly with real-world examples.– Aarav Mehta

⭐ “Excellent training! The hands-on sessions on Marketing Cloud Next, Flow Builder, customer journeys, and campaign automation helped me understand how everything works in real projects.– Aisha Rahman

⭐ Virender’s teaching style is clear and easy to follow. The combination of theory, live demonstrations, practical exercises, and the 30-hour deep dive made the learning experience extremely valuable.– Joseph

⭐ “This training gave me a strong understanding of how Data 360 works with Marketing Cloud Next for unified customer data, segmentation, and personalized campaigns.– Ananya Reddy

⭐ “A highly recommended program for anyone looking to build practical skills in Salesforce Marketing Cloud Next, Data 360, automation, personalization, and Agentforce. – Sneha Iyer

Who can enroll for this course?

New folks who want to kick start there carreer in salesforce
Salesforce Administrators
Salesforce Developers
Salesforce Marketing Cloud Professionals
Marketing Cloud Administrators
Salesforce Data Cloud Professionals
Marketing Automation Specialists
CRM & Customer Experience Professionals
Digital Marketing Professionals working with Salesforce
Salesforce Consultants and Solution Architects
Data Analysts working with customer and marketing data
Marketing Operations Professionals
Email Marketing & Campaign Specialists

Salient Features:

- 30 Hours of Live Training with real-time project demonstrations
- 1 Year Access to All Recorded Sessions for continuous learning and revision
- Industry-Recognized Course Completion Certificate upon successful completion

What will I Learn by end of this course?

Landing pages how you can get data with web to lead for to MC Next for more Capabilities.
Build and manage end-to-end marketing solutions using Salesforce Marketing Cloud Next and real-world marketing automation practices.
Work with Data 360 to unify customer data, create unified profiles, and prepare data for personalized marketing experiences
Create and manage audience segments, campaigns, customer journeys, and personalized experiences based on customer data and business requirements.
Build marketing automations using Flow Builder, including event-triggered flows and automated customer engagement workflows
Create engaging email, SMS, and WhatsApp campaigns with content creation, personalization, and multi-channel outreach.
Implement AI-powered marketing with Agentforce and Einstein, including AI-assisted campaign creation, content generation, segmentation, and journey decisioning.
Understand real-time personalization and journey decisioning, using customer behavior and context to deliver relevant experiences.

Course Syllabus:

Section 1 — Data Foundation & Audience Intelligence

Salesforce & CRM Foundation
- Core CRM objects, relationships, users, permissions and Setup
- Identify the CRM data relevant to the business scenario
Data Cloud Foundation
- Data Streams, Data Bundles and Connectors
- Data Lake Objects (DLOs) and Data Model Objects (DMOs)
- Data Mapping and Data Explorer
- Calculated Insights and Data Graph concepts
- Map CRM, web and transaction data into the learning model
Identity, Segmentation & Activation
- Identity Resolution
- Unified Individual
- Profile Explorer
- Segmentation and Activation
- Create a target audience for the campaign POC

Section 2 — Marketing Cloud Next Core

Architecture & Setup
- MCN architecture
- CRM and Data Cloud relationship
- Setup, Data Kits and Business Units
- Access and channel foundations
Audiences, Consent & Preferences
- Audience selection
- Contact Point Consent
- Consent enforcement
- Double opt-in
- Preference management
Content, Personalization & Email
- Content Workspace and Content Builder
- Templates and Dynamic Content
- Merge Fields
- Email
- Marketing Objects
- Scripting awareness
Forms, Landing Pages & Growth
- Forms and Form Handlers
- Landing Pages
- Website Tracking
- UTM Attribution
- Progressive Profiling
- Signup Experiences
Campaigns & Marketing Flows
- Campaign Briefs
- Campaign Creation
- Audience Orchestration
- Marketing Flows
- Triggers and Decisioning
- Consent and Testing
RCS & Interactive Messaging
- RCS fundamentals
- Sender Identity
- Media and Rich Cards
- Carousels and Suggestions
- Campaign use cases
Path Optimization & Experimentation
- Random Split
- Path Experiment
- Outcome Metrics
- Optimization Logic
Phase 2 POC
- Build a complete campaign journey from Audience → Consent → Personalized Content → Campaign → Marketing Flow → Email/RCS → Optimization

Section 3 — AI-Powered & Agentic Marketing

Einstein Intelligence
- Send Time Optimization
- Engagement Scoring concepts
- Engagement Frequency
- AI-assisted Segmentation
- Predictive Marketing Intelligence
Agentic Marketing
- Business Brief to Campaign support
- AI-assisted Content Creation
- AI-assisted Audience Creation
- Campaign Decision Support
Agentforce
- Agent concepts
- Agentforce Architecture
- Topics, Actions and Instructions
- Marketing Use Cases
Agentforce Studio
- Studio Builder orientation
- Agent Configuration
- Templates
- Testing
- Observability awareness
Marketing Agents
- Campaign Creation Assistance
- Journey Decisioning concepts
- Account Nurturing Agent
Phase 3 POC
- Take a business brief and demonstrate how AI can support Audience Definition → Content Creation → Campaign Execution

Section 4 — Intelligence, Measurement & Optimization

Marketing Performance Intelligence
- Campaign Performance
- Email Performance
- Engagement Metrics
- Outcome Metrics
Website & Form Analytics
- Website Analytics concepts
- Form Analytics concepts
Marketing KPIs
- Calculated Insights for Marketing KPIs
- Performance Measurement
Optimization
- Measure campaign outcomes
- Learn from engagement data
- Identify winning approaches
- Recommend the next optimization action
Phase 4 POC
- Review campaign outcomes, identify the winning approach and recommend the next optimization action

Section 5 — Latest Releases & End-to-End POC

RCS
- Native RCS capabilities
- Rich Cards
- Interactive Suggestions
- Sender Identity concepts
Audience & Growth
- Signup Flow capabilities
- Actionable Audience Targeting
Content & Personalization
- Content Variants
- Personalization
- Marketing Objects
- Scripting awareness
Campaigns
- AI-assisted Automation
- Collaboration
- Campaign Execution Enhancements
Agentic Marketing
- Agent Templates
- Campaign Assistance
- Account Nurturing capabilities
Messaging
- Recent Messaging enhancements
- WhatsApp-related capabilities relevant to market use cases
Business Operations
- Business Unit considerations
- Content-sharing considerations
Future Awareness
- Upcoming and Preview capabilities
- Clearly distinguish preview features from generally available features
Phase 5 POC
- Connect all phases into an End-to-End Marketing Cloud Next POC
- Demonstrate the complete journey from Customer Data → Audience → Consent → Content → Campaign → AI/Agents → Messaging → Measurement → Optimization

FAQs for the Salesforce Marketing Cloud Next 30-Hour Deep-Dive Training & End-to-End POC Course:

1. What is Salesforce Marketing Cloud Next?

Salesforce Marketing Cloud Next is a modern marketing platform that helps businesses use customer data, AI, automation, and personalized journeys to engage customers across channels.

2. Who can join this course?

This course is suitable for Salesforce Professionals, Marketing Cloud Developers, Administrators, Data Engineers, CRM Professionals, and IT Professionals interested in modern Salesforce marketing technologies.

3. Do I need prior Salesforce Marketing Cloud experience?

No. The course starts with the fundamentals and gradually progresses to advanced Marketing Cloud Next concepts and implementation.

4. What topics will be covered in this course?

The course covers Salesforce CRM, Data Cloud, Data Streams, DLOs, DMOs, data mapping, segmentation, audiences, personalization, AI capabilities, Agentforce concepts, journeys, campaign activation, analytics, and end-to-end POC implementation.

5. Will there be practical hands-on sessions?

Yes. The training includes hands-on exercises, practical demonstrations, real-world use cases, configuration activities, and an end-to-end Proof of Concept (POC).

6. Will I learn how to work with customer data and audiences?

Yes. You will learn how customer data is connected, unified, mapped, segmented, and used to create targeted audiences and personalized marketing experiences.

7. Will the course include an End-to-End POC?

Yes. A complete real-world POC will be demonstrated, covering data foundation, audience creation, marketing activation, automation, personalization, and business outcomes.

8. Which Salesforce tools and technologies will be used?

The training includes Salesforce Marketing Cloud Next, Data Cloud, CRM, Flow, AI capabilities, Agentforce concepts, audience management, journey automation, analytics, and other relevant Salesforce technologies.

9. Is this course suitable for working professionals?

Yes. The course is designed to provide practical, job-oriented knowledge that can be applied to real-world Salesforce marketing projects.

10. What will I be able to do after completing the course?

You will understand how to design and implement Marketing Cloud Next solutions, work with customer data and audiences, build marketing automation, and contribute to real-world Salesforce marketing implementations.

Events

Salesforce Marketing Cloud Next30-Hour Deep-Dive Training & End-to-End POC – Live Training Day2

Event Information