Realtime Digital Marketing Strategies for Modern Business Management

Instructor

Realtime Digital Marketing Strategies for Modern Business Management – Live Sessions

This course offers an in-depth exploration of digital marketing strategies essential for any business looking to thrive in the modern marketplace. It covers critical areas such as SEO (Search Engine Optimization) and effective keyword searching techniques to enhance online visibility. Students will learn about the power of social networking, podcasting, and optimizing video and audio content for sharing. The course also delves into online advertising and social media marketing, with a focus on platforms like Facebook and Instagram. Additionally, it provides insights into real-time business management structures to keep your business agile and responsive.

About the Instructor :

Rohini is a seasoned Digital Marketing Specialist with over 7 years of experience. She is passionate about crafting effective strategies that drive engagement, boost conversions, and foster brand growth in the dynamic digital landscape. In addition to her expertise, Rohini is also a dedicated trainer, sharing her extensive knowledge with aspiring digital marketers. She has a proven track record of mentoring individuals and teams, helping them master the art of digital marketing and achieve remarkable results. Rohini’s commitment to continuous learning and innovation makes her a valuable asset in the ever-evolving field of digital marketing.

Live Sessions Price:

Offer price after discount is ~~200 USD 150 ~~USD~~~~ 99 USD Or ~~13000 INR~~ ~~10900 INR~~ 8999 Rupees.

Enroll For Free Demo

Free Demo Session:

3rd July @ 9 PM – 10 PM (IST) (Indian Timings)

3rd July @ 11:30 AM – 12:30 PM (EST) (U.S Timings)

3rd July @ 4:30 PM – 5:30 PM (BST) (UK Timings)

Class Schedule:

For Participants in India: Monday to Friday @ 9 PM – 10 PM (IST)

For Participants in the US: Monday to Friday @ 11:30 AM – 12:30 PM (EST)

For Participants in the UK: Monday to Friday @ 4:30 PM – 5:30 PM (BST)

What student’s have to say about Rohini:

This course transformed my digital marketing skills. The mix of SEO, social media, and online advertising was fantastic. – Vasu

Rohini is a great trainer. She made complex topics easy to understand and apply – Padmini

Highly recommend! The practical tips and real-world examples helped me improve my business’s online presence. – Sagar

I learned so much about digital marketing strategies. The sections on Facebook and Instagram marketing were especially helpful. – Naren

Great course! It covered everything from SEO to real-time business management in a clear and engaging way. – Manoj

Rohini’s course was comprehensive and practical. I’ve seen a big improvement in my digital marketing efforts. – Surendra

What will I Learn by end of this course?

Effective SEO Techniques: How to optimize websites for search engines using desired keywords to improve online visibility and drive organic traffic.
Social Media Marketing: Strategies to create, manage, and optimize campaigns on platforms like Facebook and Instagram for maximum engagement and reach.
Online Advertising: How to design and execute successful online advertising campaigns across various digital channels.
Content Optimization: Techniques for optimizing video and audio content for better sharing and engagement, including podcasting.
Real-Time Business Management: Methods for implementing real-time business management structures to enhance agility and responsiveness.
Comprehensive Digital Marketing Strategies: The ability to craft and implement integrated digital marketing strategies that drive engagement, conversions, and brand growth.

Salient Features

Approximately 45 Hours of Live Training along with recorded videos
Lifetime access to the recorded videos
Course Completion Certificate

Who can enroll for this course?

Aspiring Digital Marketers: Individuals looking to start a career in digital marketing.
Business Owners and Entrepreneurs: Those wanting to enhance their online presence and grow their business through effective digital marketing strategies.
Marketing Professionals: Existing marketers aiming to update their skills and stay current with the latest digital marketing trends.
Students and Graduates: Individuals studying marketing, business, or related fields who wish to gain practical digital marketing knowledge.
Freelancers and Consultants: Professionals seeking to offer digital marketing services to clients and improve their expertise.
Anyone Interested in Digital Marketing: Individuals with a general interest in understanding and applying digital marketing techniques for personal or professional growth.

Course syllabus:

1. Introduction to Digital marketing

What is Digital Marketing?
Digital Marketing Fundamentals
Traditional Marketing Vs Digital Marketing
Digital Marketing Importance in any business
Digital Marketing Strategies

2. Website & Hosting

Why website Importance in Digital Marketing
Website For Business?
How & why website plays important role in branding?
Power of a website in local marketing & world business?
Types of Websites, Hosting Essentials
Windows server vs Linux Server

3. Hosting Variations?

WordPress Mastery

4. SEO (Search Engine Optimization)

What is SEO
SEO Anatomy, What is a Search Engine? & How does it Work?
Different kinds of Search Engines
How is SEO important in digital marketing?
How is search engine important for business brands & companies?
How does search engine work
Search algorithm updates Google Panda, Penguin, Humming Bird updates & others
SEO Types, SERP & Snippets, Rich Snippets & SEO
Benefits of SEO? SEO Types? White, Black & Grey Hat SEO.

5. Onpage SEO

SEO Importance
OnPage SEO Techniques
TITLE, Description & Meta Tags Optimization.
Is Meta Tags working?
What is URL & URT Optimisation.
How to Research for Perfect Title, Description & meta Tag Optimization.
Boosting title with Modifiers.
Content Writing Techniques & Ideas.
What google & bing says about content.
Website Content Format “Search Engines Loves Content”.
Heading Optimization Hl, H2, H3, H4, HS, H6.
Content modification according to SEO principles.
What is Keyword Density / Relevancy, Proximity & Prominence.
Keyword anchor text, keyword phrases & LSII Keyword Implementation.
What are Links in SEO (Introduction).
Importance of Anchor Links. Internal & External Links.
Do-Follow & No Follow Links, Deep Links / Link Juice, Navigation with Proper Format.
Dead Links / Broken Links.
Bread Crumb Link Optimization.

6. Images Optimization.

Types of Images.
Image Optimization Techniques.
Raw Image Name.
Title Optimization Techniques.
Image Compression Techniques.

7. What is Sitemaps

Google Analytics code Integration/installation.

8. Offpage SEO

Google Webmaster Tools & Bing Webmaster Tools.
Google Webmaster Tools Setup.
Bing Webmasters Tools Setup.
Events & Local Business Listings.
Search Engine Searching techniques with desired keywords.
Social Bookmarking.
Social Networking.
Podcasting : Video & Audio (Optimization & Sharing).
Analysing & Monitoring Backlinks.
Pinging Tools & How to ping URL for more keywords.
Search Engine Marketing – SEM
Online Advertising.
Advertising Networks.
Social Media & Search Engine Marketing Overview.
Google & Bing Advertising.

9. PAID Marketing – Introduction

Publisher & Advertiser.
Google Ads & Bing Ads.
Google AdWords(Ads) basics & account setup.
Google Ads Interface Tour.
Types of Campaigns
Sales & Leads.
Website Traffic.
Product & Brand Consideration.
Brand Awareness & Reach,App Promotion.
Campaign without Goal.
Search Campaign
Search&Display Campiagn.
Video Marketing & video Campaign.
Mobile Apps Marketing.
Shopping Campaigns.
Dynamic search campaigns.
Display Ads Campaigns, Remarketing campaigns.
PPC (Pay Per Clip) Campaign Setup
PPC Live Examples & PPC networks.
Location Targeting Ads, Language Settings for Ads, Google Partners & Google Partner sites list.
Bidding Strategies, Defining the Budget, Ad Scheduling, Ad delivery and Ad Rotation, What are AdGroups.
AdGroups and Keywords setup.

10. Social Media Marketing.

Social Media vs Social Networks Vs Social Bookmarking.
Social Media Optimization (SMO),Social Media Marketing (SMM),Social Media Uses & Statistics.
Improving Landing Page Experience,CTR, CPC, CPV & CPL.
Sitelinks Extension.
Callout Extension.
Structured Snippet.
CallExtension.
Message Extension.
Location Extension.
Affiliate Location Extension,Price & Promotion Extension.
App Extension, Automated Extension, Bing Ads vs Google Ads
What is Bing Advertising(Ads). ,Bing-Webmasters vs Google Webmasters.
Bidding Strategies &Budget Settings.
Location Targeting.
Google Adwords Express. What is Google Ads Express. Why Google Ads Express.
Benefits of Ads Express.
Google My Business Account Setup & More…